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Whether you’re communication with your team, your stakeholders, your shareholders or even your friends, you have to see this video.

Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that’s understandable, memorable and emotional.

Gallo addressed the Stanford Graduate School of Business as part of the Mastery in Communication Initiative’s Expert Speaker Series.

Gallo is a best-selling author, communications coach, and keynote speaker. He is a former reporter and anchor for CNN and CBS. He has sat down with many of the most dynamic and respected business leaders of our time.